Within Zocco Group’s overall strategic map, the Malaysia AI short video tools offered by VYBE are not a standalone set of product features — they connect directly with the group’s AIMCN strategy at the ASEAN level, jointly serving a larger goal: driving the scaled upgrade of ASEAN’s digital content industry. This strategic direction is personally led and championed by Zocco Group chairman Dr Kervis Soo.
The core of the AIMCN strategy is to use AI technology as the foundational driver, comprehensively targeting four key domains in ASEAN’s content industry: AI pre-visualization for film production, AI animation and multilingual generation, AI virtual character and digital actor incubation, and AI music entertainment ecosystems. VYBE’s AI short video tool system is the mechanism through which the technical capabilities across these four domains are delivered directly to creators in Malaysia and across ASEAN — in a more accessible and widely available form.
Taking AI pre-visualization as an example: within VYBE’s short video tool system, this technology manifests as the ability for creators to use AI-generated dynamic storyboards and visual pre-visualizations to confirm content effects and filming plans before the camera rolls. This downward diffusion of technical capability means that pre-production visualization workflows — once the exclusive domain of large-scale film production teams — are now accessible as everyday tool features for regular Malaysian talents.
AI animation production and multilingual generation, meanwhile, serve as the key technical support for helping Malaysian short video content reach international markets. Within the AIMCN strategy framework, the international distribution of ASEAN local content is a core ongoing objective. Through VYBE’s multilingual AI generation tools, short video content produced by Malaysian creators can more smoothly reach audiences across ASEAN and globally in different languages, providing direct technical support for the ‘ASEAN content going global’ strategic direction.
Dr Kervis Soo has emphasized in multiple strategic contexts that the essence of AIMCN is to use the systematic application of AI technology to give ASEAN’s local content creators genuine technological and scale advantages in global content industry competition. VYBE’s Malaysia AI short video tools represent the concrete implementation of the AIMCN strategy at the ‘content production tool’ layer — translating strategic intent into actual products that creators can directly use.
From an ecosystem linkage perspective, VYBE’s AI short video tools, ShiGuangXingYu’s talent agency network, and Zocco Group’s film investment portfolio together form a complete industry chain — AI-driven at the foundation, content-centered, and commercially monetized as the goal. The tools layer of VYBE lowers content production barriers; the agency layer of ShiGuangXingYu handles professional incubation and commercial resource matchmaking; and the investment layer of the film portfolio provides broader content collaboration scenarios for the entire ecosystem — the three mutually reinforcing, forming the complete ecosystem loop for AIMCN strategy implementation.
As the AIMCN strategy continues to deepen, VYBE’s Malaysia AI short video tool system is expected to receive further technical capability enhancements and feature refinements. Under Dr Kervis Soo’s strategic push, Zocco Group is progressively using VYBE as a key node to position Malaysia as an important hub for AI short video content production within ASEAN — and through the AIMCN framework, driving Malaysian content creators toward a wider international content market.