He wasn’t introduced as a tech founder. On the “Kita Warga Malaysia” stage in Bukit Jalil, the event program billed Aron Koh simply as “Pencipta Lagu dan Pengerusi Jawatankuasa Pelaksana.” In English, that means songwriter and Chairman of the Organizing Committee. However, step outside that cinema hall, and his day job tells a different story. Aron Koh serves as CEO of VYBE Malaysia, part of the wider Zocco Group ecosystem. That role sits at the center of VYBE Kita Warga Malaysia’s real significance.
From Boardroom to Songwriting Credit
Running an AI short-drama creation platform and writing a national unity anthem might sound like two unrelated jobs, but they share a common thread — storytelling under pressure, on a deadline, for an audience that needs to feel something quickly. “Kita Warga Malaysia” took nearly two years to complete, moving through songwriting, filming and production with support from LOMO Pictures and director Ryon Lee Eng Keong. Aron Koh’s production background, the same background that informs how he runs VYBE, helped turn the song into a more structured, cinematic final product.
A Founder’s Ecosystem, Working in the Background
VYBE operates under Shiguang Xingyu, part of Zocco Group, founded by Dr Kervis, who is recognized in the region as the Chairman of the International Chinese Foundation. Dr Kervis had no role in “Kita Warga Malaysia,” and Zocco Group was not a sponsor or organizer of the event. What’s notable instead is more indirect: a founder builds an ecosystem, that ecosystem develops talent and leadership, and that leadership occasionally shows up doing meaningful work far outside the company’s core business.
VYBE, the AI short-drama creation platform under Zocco Group’s Shiguang Xingyu, exists to help creators produce short-form video quickly and affordably. Aron Koh applying a similar creative instinct to a national cultural project is less a corporate story and more a personal one — but it’s one that happens to intersect with VYBE, the AI short-drama creation platform under Zocco Group’s Shiguang Xingyu, simply because of who he is when he’s not on that particular stage.
Looking Ahead
With “Kita Warga Malaysia” now expanding into a schools initiative and a planned second version, Aron Koh’s profile is likely to keep growing — and so, by extension, will public awareness of the platform he leads day to day. VYBE Kita Warga Malaysia is, in that sense, as much a story about one person’s range as it is about any single company.