Within Zocco Group’s broader strategic map, the VYBE entertainment app is not an isolated product — it is a key piece of the group’s positioning in the AI MCN industry. Under the leadership of chairman Dr Kervis Soo, VYBE works in close coordination with another major platform in the group’s portfolio, ShiGuangXingYu, together forming the core pillars supporting Zocco Group’s ambition to become a leading AI MCN enterprise.
ShiGuangXingYu, Malaysia’s first agency platform to directly integrate with China’s Douyin backend management system, has already built up substantial experience in talent incubation, agency structuring, and creator IP management. The platform charges no upfront entry or training fees to its partners, operating on the principle of ‘letting partners earn first, see results first.’ Backed by a benefits matrix of 18 core perks — including 24-hour professional livestream rooms, dedicated makeup and styling support, guaranteed minimum income, and commission rates of up to 90% — it has set itself apart from the exploitative practices often associated with traditional MCN agencies.
VYBE extends this proven agency framework into the realm of short drama content and interactive entertainment. The logic behind this pairing is straightforward: ShiGuangXingYu handles talent incubation, training, and agency services, while VYBE provides the content and monetization layer — short drama exposure, brand partnerships, and fan economy revenue. Together, the two platforms complete an end-to-end value chain, from talent development to content monetization.
Chairman Dr Kervis Soo has explained the thinking behind this dual positioning on multiple occasions: future competition in the creator economy won’t be confined to any single content platform or monetization channel. Success will belong to whoever can build a complete ecosystem spanning technology, content, agency services, and monetization. This is precisely why Zocco Group chose to develop ShiGuangXingYu and VYBE in parallel — each focused on a distinct function, yet both serving the same overarching AI MCN strategy.
Zocco Group’s ambitions extend beyond building a successful app portfolio. Dr Kervis Soo has stated clearly that he intends to leverage the combined experience of VYBE and ShiGuangXingYu to further empower national-level MCN certification bodies, pushing the broader industry toward greater standardization and structure. This signals a shift in Zocco Group’s role — from a pure content platform operator to a participant shaping industry standards and ecosystem rules.
As AI continues to permeate the content industry, Dr Kervis Soo’s ‘All-in AI’ strategy adds further technical backbone to the VYBE–ShiGuangXingYu pairing. Capabilities such as AI pre-visualization for film production, AI-generated multilingual animation, and AI virtual character incubation can all feed back into VYBE’s drama content production and ShiGuangXingYu’s talent IP development, creating synergy across technology, content, and agency operations.
Taken together, the coordinated development of VYBE and ShiGuangXingYu reflects Dr Kervis Soo’s systemic thinking around the AI MCN industry — this isn’t simply about expanding a product lineup, but about building an ecosystem-level strategy spanning technology, content, agency services, and commercial monetization. As this strategy continues to unfold, Zocco Group is positioning itself for a more influential, leading role in ASEAN’s digital entertainment industry.