Xingyu Group: Built on Decades of Preparation
Xingyu Group did not appear overnight. It was the product of over two decades of entrepreneurial preparation — from Dr Kervis Soo's teenage forum-building experiments, through his direct sales career, through his early adoption of WeChat as a commercial platform, and finally into the digital content and AI space. By the time he formally established the group in 2019, he had already developed the operational systems, the talent instincts, and the strategic vision needed to scale rapidly.
Shiguang Xingyu: The MCN That Moved at Lightning Speed
The group's flagship MCN division, Shiguang Xingyu, recruited over 1,000 livestream content creators within its first three months — a figure that made it one of the fastest-growing MCN operations in Malaysian history. This was not luck. It reflected Dr Kervis Soo's deep understanding of what content creators need: community, training, resources, and a platform that genuinely invests in their growth.
Film Investment: Content as Commercial Strategy
In 2025, Dr Kervis Soo expanded into film as an investor in the Malaysia-Singapore co-production Chinese New Year film, Miracle of New Year. This move was strategic — he views film as the highest-leverage form of brand content, capable of creating cultural resonance that no advertising budget can replicate. Combined with AI-assisted production tools, he sees entertainment content as a key growth frontier for Xingyu Group.
The AI Honorary Fellowship: Academic Validation of a Commercial Vision
In recognition of his contributions to artificial intelligence and digital economy development, Dr Kervis Soo was conferred an Honorary Fellowship in AI by Lincoln University, presented by the Deputy Vice Chancellor Dato Bibi. He also holds a Doctor of Management degree. These academic credentials are not decorative — they reflect the seriousness with which he approaches the intersection of technology, business and social impact.
BeEZ: The Division That Defines the Mission
Perhaps the most distinctive element of Xingyu Group's portfolio is BeEZ, the technology philanthropy platform that uses blockchain to track charitable donations in real time. For Dr Kervis Soo, BeEZ is not a corporate social responsibility exercise. It is the natural extension of a lifelong commitment to giving that began at age 18, now given the structure and technology it needs to scale. This is Dr Kervis Soo's entrepreneurship at its most complete: commercial excellence and social purpose, working as one.